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The Business Case for Kindness

Popular belief holds that being kind is a risk in the cut-throat corporate world, where performance and productivity are prized. However, social scientists argue that prosocial behaviour at the workplace heightens employee engagement, promotes brand loyalty and improves business performance in the long run.

At a webinar of the IMA India CEO and CHRO Forums, Nirmala Mehendale, founder Trustee of Kindness Unlimited and Shailesh Haribhakti, one of the country’s most prominent Chartered and Cost Accountants and an evangelist of the ‘kindness movement’, shared the principles of kindness in a post-Covid world and its impact on business performance. The paper summarises the thoughts shared.

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